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“Role of social media in Consumer Buying Behavior Decision”,

Title“Role of social media in Consumer Buying Behavior Decision”,
Publication TypeJournal Article
Year of PublicationIn Press
AuthorsPalalic, R, Gilani, SM, Ramadani, V, LP, D, Ratten, V
JournalInternational Journal of Asian Business and Information Management (IJABIM) (ESCI Web of Science Indexed Journal)
Type of ArticleESCI Web of Science Indexed Journal
KeywordsConsumer buying behavior, Content credibility, Feedback loop theory, Social media, Social network theory, Word of mouth
URLhttps://www.igi-global.com/journal/international-journal-asian-business-information/1137