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TV Series and Viewers Personality Traits, A Case Study Survey: IUS Students in April – May 2015

TitleTV Series and Viewers Personality Traits, A Case Study Survey: IUS Students in April – May 2015
Publication TypeConference Paper
Year of Publication2016
AuthorsPanjeta, L, Hasanagic, A, Amila, R
Conference NameEDUCATION, CULTURE AND IDENTITY: New Trends and Challenges in Today’s Europe
PublisherInternational University of Sarajevo
ISBN Number978-9958-896-25-5
KeywordsBig Five, personality traits, rating, TV series
Abstract

The focus of this research was to establish the correlation between personality traits and
rating of popular TV series. Genesis and inherent features of today’s popular TV series are
connected according to the IMDB genre classification and sale production reports. The research
will also address the effects of favorite series choices in relation to differences between, gender,
age, faculty program, and nationality (based on the case study sample survey: IUS students in
April-May 2015). Preliminary survey is performed to establish which of the TV serials are the
most popular and have the highest rating among the population of students at IUS. Participants
were 138 students from IUS. As instruments we used Big Five personality questionnaire and
questionnaire for measuring the serials that students watch. Results showed that there is no
statistically significant correlation between personality traits and choosing series to watch, except
in category of neuroticism where results showed that there is statistically significant correlation
between neuroticism and category what they watch when they are bored. Also, results showed
that there is no statistically significant difference between males and females and choosing series
to watch, except in category of series that they do not miss an episode, where results showed that
there is statistically significant difference between genders and choosing series that they do not
miss an episode. Results also showed that there is no statistically significant difference between
age and choosing series to watch. There is also no statistically significant difference between
faculty programs and nationality.